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How Webinars Can Skyrocket Your Website Traffic

Friday, September 15th, 2017

The average person doesn’t have a website or blog of their own. Their only online activity is checking their email, looking at social media and using Google or some other search engine to search for information. So why is this relevant to you as a small online business owner?

It’s relevant because you’re perceived as an expert simply by owning a website. So when you host a webinar, you benefit from even a greater perception that you’re an expert and a leader in your field.

And when you webinar covers some big problem in the lives of your target audience, those people don’t forget who you are.

What Is A Webinar?

The term webinar is a mixture of the words “web” and “seminar”. Before the internet, to hear an expert talk about a particular topic, people would have to travel to a particular place. Often these could be long distances away and involve many hours of travel for all involved. But today, with simple webinar technology, business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.

A Webinar Draws Visitors To Your Website

People who show up at your webinar visit your website over and over. This boosts your website traffic, and because your webinar was focused toward a very distinct issue or question, this is targeted traffic that they will be very interested in buying your products or services.

These website visitors also interact with others with the same problem or question that you sorted out or answered. This word-of-mouth promotion produces more targeted and free website traffic.

Benefits Of Hosting A Webinar

Webinars make it possible for you connect to your audience as a human being. People can see and or hear who you are. You’re no longer just another online business owner. Each of the people in your webinar audience, regardless of how few or how many, feel like you’re talking to them in a one-on-one conversation.

This improves your significance to these people, and drives a steady stream of website traffic to your website now and in the future.

Webinars And Collaboration

Webinars are an effective website traffic generator that builds your brand and develops your voice of authority. Working together on a webinar with another business owner in your niche or market means you both benefit. When you publicize a forthcoming webinar to your database, your webinar partner has a opportunity to attract new clients, and you do as well.

Here’s How You Should Choose Your Web Host for Business

Friday, September 15th, 2017

Setting up a website is daunting. As if designing and tweaking your website isn’t enough, choosing the right web hosting provider can be a real headache.

In today’s competitive market, many hosting providers offer different types of services and packages, leaving you bombarded. It can either be an expensive mistake or an investment. The latter is much more enticing, so we have compiled some factors you have to consider in order to make an investment of a lifetime.

The Right Web Hosting Package
Choosing the cheapest package can be tempting, especially when you’re just setting up your website or business. If you are checking various service provider, then you’ll know that these packages are everywhere! However, you should reconsider. The cheapest hosting might cost you even more down the line, for it might exclude necessary features, causing you to shed ka-ching for other services. Unless, of course, if they offer the right package at an affordable price. Then, give it a go!

To start, make sure that your package includes: 50 – 100 domains, basic web statistics support for every domain, private email address, email protection, one click apps, latest PHP and MySQL, 24/7 technical support, 24/7 site monitoring and guarantees 99.9% server uptime.

Anything else added may be unnecessary for a growing businesses, for it may add to the cost. However, some features may be included that add benefits rather than an empty pocket. If your host provides file backup, DDoS protection, web tracking, and 24/7 site monitoring then you are in good hands.

Usability of the Service
The right host should have a cPanel, Plesk, or ISPConfig. These allow you to set up and customise your website without using FTP (file transfer protocol). This is ideal for startups who want technical freedom. If you are unlikely to code or tinker with your site manually, then this is for you.

Bandwidth Limits
Bandwidth Limit is the amount of data transferred to a user’s browser from your server. A visit to your site means bandwidth usage. This should be the least of your problems, given that bandwidth usage signals that your website or business is doing well.

On your end, make sure that your host provides unmetered or unlimited bandwidth on shared hosting packages and high bandwidth that is unlikely to be exceeded for the dedicated server.

Storage Capacity
Hosting packages have webspace limit. In this case, you will have to carefully consider your future needs and requirements before you make the choice. You don’t want to run out of storage, or waste money buying storage you will never need. For a small business that runs nothing but a website, you don’t need a huge webspace. However, if you want to run powerful applications or collect enormous amounts of data, then you certainly need massive space.

Multiple Services
When you started growing, your business needs grow. In this case, your provider should have multiple services offered other than web hosting to save you a headache. These services may add up on your monthly bill, but it saves a lot of hassle and time.

Who would want to Google another service provider, rather than reaping the benefits of their success, spending time cruising the Pacific, beach bumming or catching up on your favourite Netflix show? No one.

Choose a host, who’s got your back on anything.